This weekend’s Super Bowl marks the 40th anniversary of the original and iconic Brother Dominic commercial – one of the most popular Super Bowl ads of all time. To commemorate the occasion, we’ve released a special anniversary edition of our new Brother Dominic commercial which shows how today’s Dominic is creating modern day miracles.
The new commercial sends a strong message about our new Xerox, and we need your help making it go viral.
Over the next few days, you will receive a series of emails with suggested social media posts that include links to the video. We ask that you take the content and share it with your social networks. The suggested posts will include “#emp” to signify that you are a Xerox employee – which is a mandatory disclosure requirement by the FTC.
Here are a few posts to get you started. Simply copy/paste and share on your network!
- The more things change, the more things stay the same – including Brother Dominic performing modern miracles! http://xerox.bz/2kuFUAl#emp
- It’s a miracle! Brother Dominic is back after 40 years. https://youtu.be/F4_eJIoN2us#emp
In addition to the emails, we’re also testing a new social sharing tool called GaggleAMP. GaggleAMP users can simply log in to their accounts, view suggested content and share it to their personal networks. There’s even a fun leaderboard to keep track of who is actively participating. Consider signing up for an account and giving GaggleAMP a try. If this test works, we’ll consider rolling out a more formal social sharing program down the road. Click here for a short video tutorial that explains more about how GaggleAMP works. To sign up for an account, login here.
There is power in numbers. Let’s use our connections to help make the new Brother Dominic commercial as famous as the original.
Corporate Communications Team